Silverpush, an AdTech solution specialized for connected TV (CTV) advertising, announced a strategic partnership with PubMatic, a sell-side advertising platform, to facilitate data-driven advertising and better enable brands and advertisers to reach target audiences in the APAC region.

Through the partnership, advertisers can leverage Silverpush's AI-powered contextual data programmatically with PubMatic's audience tool, Connect, to access valuable audience data and improve campaign efficiency without relying on third-party cookies. The partnership is also expected to expand its reach to a wider audience in the APAC market, starting in Indonesia.

PubMatic offers automation solutions for the digital media industry. It provides a platform that helps publishers automate revenue streams and also offers tools for media buyers. The company focuses on helping advertisers access premium inventory at scale and creating connections between consumers, content, and brands through its global infrastructure. The platform currently serves over 131,000 companies. 

Analyst QuickTake: Silverpush's partnership with PubMatic is a strategic move that builds on its existing partnership with IRIS TV and demonstrates its commitment to expanding its reach in the highly competitive AdTech industry. By leveraging PubMatic's audience solution, Silverpush can further enhance its contextual advertising capabilities and reach a wider audience in the APAC market, ultimately positioning itself as a leading provider of AI-powered contextual advertising solutions for CTV advertising.