Bloomreach, a marketing cloud specialized for B2B and B2C retail and ecommerce brands, introduced new features to its Bloomreach Engagement SMS marketing solution to further streamline marketing campaigns.

The new features are expected to improve personalization, segmentation, and automation for businesses using SMS marketing. This includes an AI-powered optimal send time and content generator, as well as TCPA List Validation for ensuring compliance. Other features include a visual builder for SMS campaigns, sign-up units with consent language, text-to-join keywords, a dashboard to evaluate campaigns, pre-built templates, a scenario node and visual builder, and a tool to create contact cards.

Analyst QuickTake: Bloomreach is focused on expanding its capabilities and offering more personalized solutions to retail and ecommerce businesses. Its focus on enhancing customer engagement and discovery, improving ad personalization, and streamlining content creation is expected to drive its growth in the future.