Bloomreach, a marketing cloud specialized for B2B and B2C retail and e-commerce brands, announced that it launched seven new product features to enhance ad personalization capabilities in Q4 2022. 

The new features cover three product pillars: 1) customer engagement, which includes tools for advanced in-app messages, personalized evaluation dashboards, integration with Snapchat ads, and monitoring consent framework; 2) customer discovery, which includes Algorithm Control Dashboard and Arabic Support; and 3) content, which includes tools for syncing customer segments. 

The company’s FY2023 plan includes rolling out the following features: 1) customer engagement with improved conversational commerce, SMS/MMS campaigns, app inbox, plug and play library, and contextual personalization; 2)  customer discovery with improved merchandising, better search and category-ranking algorithms, new data signals, intelligent attribute configuration, auto segmentation, and self-configurable search and suggest API; and 3) content, with a focus on content reuse and translations.

Analyst QuickTake: The new solutions are an extension of Bloomreach’s 15+ product features launched across its marketing cloud in October 2022. In addition, the company reported that it generated more than USD 150 million in annual recurring revenue (ARR) in 2022, due to significant growth made possible by Bloomreach Discovery and tailored campaign automation solutions.