Bloomreach, a marketing cloud specialized for both B2B and B2C retail and e-commerce brands, announced that in Q3 2022 it launched more than 15 new product features to enhance ad personalization capabilities.  

The new features cover three product pillars 1) customer engagement, which includes tools for contextual personalization of pages, banners, and popups,  as well as custom campaign dashboards and deeper integrations with Salesforce commerce cloud 2) customer discovery, which includes real-time personalized email recommendations, catalog management, and Pixel monitoring and 3) content, which includes tools such as personalized segmentation of content, enhanced content management APIs, and global site management. 

Analyst Quicktake: The slew of new products and services offerings is in line with the firm's stated goals of the USD 175 million equity funding where the new funding was earmarked for product development to add more personalization features as well as make it easier to integrate its services via APIs. In addition, the launch of the new products and services took place in the same week as Bloomreach’s announcement that it had raised USD 30 million credit facility from a leading investment bank which may signal investor confidence in the firm's solutions.