Canadian company Wamame Foods, a Top Tier Foods subsidiary and producer of the world’s first plant-based Waygu beef, has launched its ultra-premium Waygu meat in Germany's largest sushi chain, Eat Happy Group, marking its debut on the European market.
Eat Happy Group operates as individual restaurants or independent kiosks within major grocery store chains in over 2500 locations across six countries. Wamame aims to use this as a starting point for further expansion across Europe. Marketed as a premium alternative to beef, Waygu debuted in the US and Canada in 2022.
The introduction of the product in Europe coincides with Wamame Foods' partnership at the TED2023 flagship conference in Vancouver, providing an opportunity to showcase the product to a whole new audience of potential plant-based enthusiasts.
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.