Hootsuite, a social media management firm, launched OwlyWriter AI, an AI-powered content creation tool, to assist customers with their content creation needs.

The new solution utilizes generative pre-trained transformer (GPT) technology and prompt engineering to simplify content creation for its customers. This AI-powered tool offers various features such as generating content ideas, creating brand-new formula-driven copy, repurposing top-performing posts, and writing captions for social channels. It can also generate social posts from web content and produce celebratory content ideas for key dates. 

The company plans to integrate OwlyWriter AI into its product experience and content creation workflows for customers in the future. Hootsuite is currently offering OwlyWriter AI to its customers as an open beta for a limited time to receive feedback and enhance the tool.

Analyst QuickTake: Hootsuite's OwlyWriter AI tool can help customers generate high-quality content efficiently, although it faces competition from other companies such as Salesforce, HubSpot, Adobe, Emplifi, and Sprout Social. To stay ahead, Hootsuite must innovate and enhance OwlyWriter AI and its other offerings while also setting itself apart from the competition by offering distinct features and services.