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May 3, 2023

Apple cuts 56 drivers from self-driving car project

Management news

  • Multinational technology company Apple has removed 56 drivers (about 25% of the pool) from its self-driving car pilot program according to the California Department of Motor Vehicles (DMV)—bringing down the number from 201 drivers who had signed up at the beginning of the year.

  • However, the company has only one less registered car for autonomous vehicle testing compared to the previous report earlier this year, with 66 cars registered as of April 28th.

  • Apple reportedly had expanded its drivers’ network to test autonomous vehicles from under 80 in mid-2021 to 200+ in early 2023.

  • The company has not yet requested permission from the California DMV to test driverless autonomous vehicles like Google’s parent company Alphabet-owned Waymo, General Motors’ Cruise, and autonomous delivery vehicle developer Nuro.

  • Analyst QuickTake: This is not the first time Apple scaled back its self-driving car project, more commonly known as “Titan.” In late 2022, the company announced that the vehicles might not be fully autonomous initially, but rather would come with guided driving features. It also pushed its planned launch to 2026 from 2025. These developments also might have resulted in the decision to cut down the number of drivers attached to the project.

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