ArcSpan, a B2B customer data platform (CDP) founded in 2020 by experienced AdTech leaders (Art Muldoon and Garret Vreeland), launched ArcSpan AMS, an audience monetization system aimed at helping first-party publishers maximize their audience monetization strategies.

The new solution features robust processing of audience data, user-friendly tools for building audiences using machine learning (ML) capabilities, support for direct sales and programmatic deals, and cost-effective pricing plans. Notably, AMS can function as a standalone data management platform (DMS) or be integrated with existing data technologies.

The platform focuses on four critical factors for audience monetization success: 1) Accuracy in building contextual and behavioral audience segments; 2) scalability through advanced audience data modeling; 3) efficient buyer transactions; and 4) comprehensive reporting for insights and optimization. 

Analyst QuickTake: The introduction of ArcSpan AMS represents a significant advancement for ArcSpan Media, as it builds upon its existing "Audience Engine" omnichannel audience monetization platform designed specifically for publishers. This signifies ArcSpan's commitment to enhancing its capabilities and addressing the evolving needs of publishers in the monetization space.