Bloomreach, a marketing cloud specialized for B2B and B2C retail and ecommerce brands, partnered with Contentsquare, a digital experience intelligence and analytics platform, to help marketers build targeted campaigns for customers driven by data insights.

The partnership will feature a data integration between Contentsquare's digital customer experience insights and Bloomreach Engagement's unified customer profiles. Additionally, it will incorporate customer segment and campaign performance data from Bloomreach Engagement into Contentsquare. As a result, marketers will have access to a holistic understanding of customers and more precise insights into campaign performance, including real-time intent and experience data.

Analyst QuickTake: The partnership between Bloomreach and Contentsquare is a strategic move that solidifies Bloomreach's dedication to improving its Bloomreach Engagement solution. Bloomreach has made enhancements to its SMS marketing solution, focusing on simplifying marketing campaigns. This demonstrates the company's proactive investment in the development of the Bloomreach Engagement solution, recognizing the significance of delivering personalized and effective marketing experiences.