Juicy Marbles, a plant-based whole-cut meat developer, has secured a long-term supply deal with British supermarket chain Waitrose for its plant-based filet mignon (Thick-Cut Filet), following a successful first-for-all trial launched in February 2023.
Juicy Marbles officially launched at Waitrose in April this year. According to the company, the product has performed well, with sales increasing 83% within the first few weeks of its permanent run.
The Thick-Cut Filet is priced at GBP 9 (USD 11) for a 226g pack of two, which is cheaper than comparative animal beef products sold at Waitrose (26% cheaper than organic British beef filet steak and 11% cheaper than British native breed trimmed filet steak).
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.