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Juicy Marbles secure long-term supply deal with Waitrose
Plant-based Meat
Jun 22, 2023
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Plant-based Meat

Plant-based Meat

Jun 22, 2023

Juicy Marbles secure long-term supply deal with Waitrose

Partnerships

  • Juicy Marbles, a plant-based whole-cut meat developer, has secured a long-term supply deal with British supermarket chain Waitrose for its plant-based filet mignon (Thick-Cut Filet), following a successful first-for-all trial launched in February 2023.

  • Juicy Marbles officially launched at Waitrose in April this year. According to the company, the product has performed well, with sales increasing 83% within the first few weeks of its permanent run.

  • The Thick-Cut Filet is priced at GBP 9 (USD 11) for a 226g pack of two, which is cheaper than comparative animal beef products sold at Waitrose (26% cheaper than organic British beef filet steak and 11% cheaper than British native breed trimmed filet steak).

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