Next Gen Foods, a Singaporean plant-based startup, has secured a media-for-equity deal with SevenVentures, the investment arm of Germany's largest media and digital company ProSiebenSat.1, to increase awareness of its plant-based chicken brand, TiNDLE, in Germany.

The partnership will leverage SevenVentures' media expertise to expand TiNDLE brand visibility and educate consumers about plant-based foods. It aims to capitalize on the growing trend of Germans reducing their meat consumption and position TiNDLE as a leading brand in the plant-based food category. 

The media-for-equity model allows Next Gen Foods to utilize ProSiebenSat.1's high-reach channels and platforms for targeted advertising and promotions.

AnalystQuickTake: In June 2022 , Next Gen Foods launched its flagship TiNDLE brand at food service outlets across Germany, increasing its global reach to 500 restaurants. The partnership with SevenVentures will be crucial in expanding its consumer base as the company gears up for retail launch later this year.