North American mobile-focused esports organization Tribe Gaming declared a multi-year strategic partnership with AT&T. In its capacity as the official telecom partner of Tribe Gaming, AT&T will provide technological support to the organization.
Additionally, under the collaboration, Tribe Gaming's mobile gaming talents will serve as content creators for AT&T. They will collaborate on the move using a mobile RV, arrange fan meet-and-greets, and promote AT&T through their social media handles. The collaboration aims to create content through Tribe's existing creators and includes an undisclosed experiential activation scheduled during fall of 2023.
As part of the partnership, AT&T's logo will be featured on the jerseys of Tribe Gaming's competitive teams in Brawl Stars, Call of Duty Mobile, Clash of Clans, and Clash Royale.
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