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Alpha Foods revamps brand portfolio with Eat JUST partnership
Plant-based Dairy & Egg
Jul 17, 2023
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Plant-based Dairy & Egg

Plant-based Dairy & Egg

Jul 17, 2023

Alpha Foods revamps brand portfolio with Eat JUST partnership

Product updates
Partnerships

  • Alpha Foods, a plant-based meat company, has unveiled a revamped brand portfolio driven by consumer insights and high moisture extrusion (HME) technology. As part of the brand renovation, the company has partnered with JUST Egg, the plant-based egg division of Eat JUST.

  • The integration of HME technology claims to enable the development of meat alternatives with fewer ingredients, higher protein content, lower carbohydrates, fewer calories, and similar taste and texture as real meat. Alpha Foods’ All-Day Burritos, Original Chik'n Nuggets, and Crispy Chik'n Patties will receive formulation updates with other products to follow.

  • Analyst QuickTake: Recently, Alpha Foods collaborated with The EVERY Co , another plant-based egg developer, to develop a new range of innovative alternative meat items. By combining these new partnerships, HME technology, and new formulations, the company seeks to bolster its position as a leader in the plant-based meat space.

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