Mercedes-Benz launched its Vision One-Eleven concept car, which incorporates Magic Leap 2 AR glasses to enhance driving experiences. The Vision One-Eleven, an electric motor vehicle, is a modern reinterpretation of the classic Mercedes-Benz C 111, blending luxury interiors with intelligent design.

The Magic Leap 2 AR glasses are intended to create a configurable, immersive AR interface between the driver and the vehicle, displaying on-demand information about driving conditions, selected drive mode, and location. This AR system transforms conventional car dashboards into dynamic cockpits, potentially improving driving safety and efficiency. Specific details about the integration of Magic Leap 2 with Vision One-Eleven's systems are yet to be released.

Analyst QuickTake: Magic Leap, having pivoted to enterprise solutions such as remote work assistance after facing bankruptcy in 2020 , is now making advancements in developing AR-based automotive solutions. In April 2023 , the company partnered with Audi to develop the Audi Activesphere concept car, leveraging Audi's Audi Dimension AR interface. This underscores Magic Leap's strategy to diversify its revenue streams, moving away from its previous focus on consumer AR solutions.