Biff's Plant Shack, a UK-based vegan brand, has debuted an updated range of jackfruit-based CPGs, Jackfruit 2.0, available at Sainsbury's in the frozen aisle. The new lineup is ~33% cheaper than its former product range.
Jackfruit 2.0 features a new burger cutlet and an updated version of its jackfruit wings and is sold as frozen options, replacing the brand’s chilled products. The products claim to contain over 50% whole plant ingredients and reduced salt/allergens.
Biff’s Plant Shack, founded in 2017, is a UK-based plant-based meat startup. The company started as a street food stall and evolved into a plant-based street-style food brand using jackfruit as the base for its product lineup. Biff’s products are available through retail, food service, and online delivery services.
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