THIS, a UK-based plant-based meat producer, has launched an upgraded version of its THIS Isn't Beef Burgers, available in major UK supermarkets such as Waitrose, Sainsbury's, Morrisons, Tesco, and Asda.
The new patties, made with a blend of pea and fava protein, claim an enhanced appearance and texture and a beefy and chargrilled taste.
THIS Isn’t Beef Burger retails for GBP 3.5 (~USD 4.4) for a 226 g pack. While cheaper than similar-sized Beyond Burger packs, it is 76% more expensive than animal beef burgers sold at Tesco.
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