Better Balance, a plant-based food brand by Sigma Alimentos, has formed a strategic partnership with Chicago-based vegan restaurant Kale My Name to expand its brand presence and to launch the Better Hot Dog into US foodservice for the first time.
The Better Hot Dog, initially launched in Spain, is made using pea protein and claims to be similar to a traditional hot dog while being high in protein and gluten-free.
Additionally, the company entered the sushi market recently by securing partnerships with Mexican sushi chains Sushi Roll and Nikkori. Better Balance’s other collaborations include Gorditas Dona Tota, 7-Eleven, and Civitas Metropolitano.
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