Plenty, a California-based hydroponic grower, has made its leafy greens available at all Whole Foods Market stores and Gelson's Markets throughout California.
Whole Foods Market and Gelson's Markets will sell four varieties of locally grown leafy greens from Plenty Compton Farm : Baby Arugula, Baby Kale, Crispy Lettuce, and Curly Baby Spinach. Plenty also plans to continue its expansion throughout California and beyond this summer.
Analyst QuickTake: This expansion brings Plenty's California retail footprint to over 180 locations while also being available online through Good Eggs, Imperfect Foods, Instacart, Misfits Market, and Whole Foods. Plenty also plans to further expand its reach beyond California to the East Coast in 2024 with the completion of its farm in Richmond, Virginia , which will grow strawberries in partnership with Driscoll's .
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