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Partnerships
Geographic expansion
THIS partners with Albert Heijn to launch in Netherlands
Plant-based Meat
Sep 4, 2023
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Plant-based Meat

Plant-based Meat

Sep 4, 2023

THIS partners with Albert Heijn to launch in Netherlands

Partnerships
Geographic expansion

  • UK-based alternative meat brand THIS has secured its first international listing by partnering with the Netherlands' largest supermarket chain, Albert Heijn.

  • 430 Albert Heijn stores will carry THIS Isn’t Beef Burgers, THIS Isn’t Chicken Pieces, THIS Isn’t Pork Sausages, and THIS Isn’t Streaky Bacon from September 11 onwards.

  • Analyst QuickTake: THIS was named the UK’s fastest-growing food and beverage brand for 2022 by financial services firm Alantra. The company’s products are available in over 8,000 retail outlets, which includes all major UK supermarkets such as Tesco, Sainsbury, Waitrose, and Asda.

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