All Updates

All Updates

icon
Filter
Partnerships
Zeotap and TikTok for Business partner to deliver optimized features on TikTok campaigns
Marketing Automation
Sep 4, 2023
This week:
Funding
EKORE raises EUR 1.3 million (~ USD 1 million) in seed funding to strengthen platform
Digital Twin
Yesterday
Funding
Culina Health raises USD 7.9 million in Series A funding to expand offerings and expand team
Functional Nutrition
Dec 19, 2024
FDA approval
ViGeneron receives IND clearance for VG801 gene therapy
Cell & Gene Therapy
Dec 19, 2024
Product updates
Reflex Aerospace ships first commercial satellite SIGI
Next-gen Satellites
Dec 19, 2024
Partnerships
Vast partners with SpaceX for two private astronaut missions to ISS
Space Travel and Exploration Tech
Dec 19, 2024
Management news
Carbios appoints Philippe Pouletty as interim CEO amid plant delay
Waste Recovery & Management Tech
Dec 19, 2024
Funding
BlueQubit raises USD 10 million in seed funding to develop quantum platform
Quantum Computing
Dec 19, 2024
FDA approval
Arbor Biotechnologies receives FDA clearance for ABO-101 IND application
Human Gene Editing
Dec 19, 2024
Partnerships
Funding
Personalis partners with Merck and Moderna for cancer therapy development and investment
Precision Medicine
Dec 19, 2024
Partnerships
COTA partners with Guardant Health to develop clinicogenomic data solutions for cancer research
Precision Medicine
Dec 19, 2024
Marketing Automation

Marketing Automation

Sep 4, 2023

Zeotap and TikTok for Business partner to deliver optimized features on TikTok campaigns

Partnerships

  • Zeotap, a Germany-based customer data platform (CDP), partnered with TikTok for Business, the ad platform for TikTok, to improve targeting capabilities and expand audience reach for advertisers on TikTok.

  • This partnership allows advertisers to understand their target audience beyond social profiles better, execute consistent and measurable campaigns across programmatic and social channels, and improve campaign outcomes by accessing unique audience assets.

  • Analyst QuickTake: Zeotap’s collaboration with TikTok for Business broadens Zeotap's reach and relevance by tapping into a large user base, aligning with its strategy of delivering precise targeting with robust data privacy. This move, along with the recent partnership with Digitl for hybrid data management, presents Zeotap's adaptability to meet diverse client needs through data insights or advanced management solutions, reinforcing its position as a leader in data-driven marketing.

Contact us

Gain access to all industry hubs, market maps, research tools, and more
Get a demo
arrow
menuarrow

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.