All Updates

All Updates

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Partnerships
Zeotap and TikTok for Business partner to deliver optimized features on TikTok campaigns
Marketing Automation
Sep 4, 2023
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Marketing Automation

Marketing Automation

Sep 4, 2023

Zeotap and TikTok for Business partner to deliver optimized features on TikTok campaigns

Partnerships

  • Zeotap, a Germany-based customer data platform (CDP), partnered with TikTok for Business, the ad platform for TikTok, to improve targeting capabilities and expand audience reach for advertisers on TikTok.

  • This partnership allows advertisers to understand their target audience beyond social profiles better, execute consistent and measurable campaigns across programmatic and social channels, and improve campaign outcomes by accessing unique audience assets.

  • Analyst QuickTake: Zeotap’s collaboration with TikTok for Business broadens Zeotap's reach and relevance by tapping into a large user base, aligning with its strategy of delivering precise targeting with robust data privacy. This move, along with the recent partnership with Digitl for hybrid data management, presents Zeotap's adaptability to meet diverse client needs through data insights or advanced management solutions, reinforcing its position as a leader in data-driven marketing.

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