Genies, an avatar technology company, introduced a USD 500,000 Fashion Engagement Fund and a platform named The Workshop. This platform offers 3D design tools and creative prompts, enabling artists to design, release, and profit from their custom 3D digital fashion creations.

'The Workshop' equips artists with tools and guides to produce Genies-ready digital fashion. It also includes a fashion kit with thousands of curated fashion items to streamline the design process. Artists can utilize fashion prompts,nd collaborate with "cultural tastemakers," a those producing successful assets can join the Fashion Engagement Fund. This fund rewards artists based on the performance of their creations in the Silver Studio app and the broader Genies ecosystem. 

Analyst QuickTake: The initiative follows Genies' USD 1 million Developer Engagement Fund launched in June 2023 , focusing on mini-games that integrate with Genies' ML avatar framework. Additionally, in August 2023 , the company launched AI-powered features to create personalized avatars for celebrities, adding on to its ecosystem of tools.