Zeotap, a Germany-based customer data platform (CDP), announced a strategic partnership with Artefact, a global data consulting service specialist, to improve economic outcomes for enterprises.

The partnership is expected to deliver data-driven marketing solutions while prioritizing consumer privacy and security, enabling businesses to execute digital transformation strategies and create a customer-centric omnichannel approach.

The company reported that successful projects have already been delivered in France and Germany, and the partnership plans to expand across Europe in various industries.

Analyst QuickTake: Zeotap's partnership with Artefact is a key component of the company's European expansion strategy. It complements Zeotap's existing partnerships with Digitl, a cloud infrastructure provider, and e-dialog, a data-driven marketing and digital strategy services provider, which aims to deliver comprehensive solutions to customers in the DACH market. With the addition of Artefact, Zeotap is strengthening its presence in the broader European region.