UK-based alternative meat brand Meatless Farm has relaunched its plant-based products in Tesco, Sainsbury's, and Ocado after being acquired by VFC .
Alongside the relaunch, the company launched new stock-keeping units (SKUs), including Pork & Apple Sausage, Chicken and Bacon Tortellini, and The Chickenless Roast Joint.
In addition, Meatless Farm launched a national advertising campaign to raise awareness of its retail return, targeting meat-reducing consumers.
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