Klarna, a Swedish BNPL provider, has launched an AI-powered image recognition tool for its app, allowing users to find similar products by scanning items with their phones.
The AI-based image recognition tool is trained using data from PriceRunner, a price comparison service provider, which Klarna acquired in April 2022 . It allows users to point their phones at clothing or electronics products and receive recommendations for similar items within the Klarna app.
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