Canadian quantum annealing developer D-Wave Quantum and Italy-based FinTech company Satispay have partnered to build a quantum-hybrid application for optimizing customer rewards programs. The terms and financial details of the partnership have not been disclosed.
The partnership will leverage D-Wave's constrained quadratic model (CQM) hybrid solver to transition the application into production, with internal teams expected to use it regularly as it improves customer rewards programs by 50% for the same budget. The partnership aims to accelerate the adoption and usage of Satispay's network and take advantage of the growing trend of digital payments in the financial services industry.
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