ActiveCampaign, a customer experience automation (CXA) platform, has acquired Onesend, a suite of tools for franchise and multi-location brands, for an undisclosed amount.
The acquisition aims to enhance ActiveCampaign's support for resellers, franchises, and multi-location businesses, providing them with superior technology and unified tools. It will also strengthen ActiveCampaign's partner ecosystem, offering more resources to partners and customers.
Onesend provides platforms such as OnesendHQ and POSIFiQ that enable multi-location and franchise brands to scale their email and SMS messaging.
Analyst QuickTake: The acquisition enables ActiveCampaign to broaden its offering and address the unique needs of complex market segments. This strategic move builds on previous acquisitions such as Postmark and DMARC Digest, strengthening the company's email marketing services and its comprehensive marketing solutions portfolio.
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