Israeli plant-based meat producer Redefine Meat has launched its plant-based New Meat range in Switzerland.
The New Meat range's beef flank, beef mince, and premium burgers are available through exclusive distributor Fredag AG and at the plant-based butcher Butch Bunny in Geneva, while lamb kebab mix and pulled meat will be launched next year.
AnalystQuickTake: The New Meat line-up is made from a range of proprietary technologies and plant-based ingredients. With this launch, the line-up is available in 13 countries including the UK, Germany, the Netherlands, and Israel.
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