BlueNalu, a cell-cultured seafood startup, has signed a memorandum of understanding (MoU) with NEOM, a futuristic city in northwest Saudi Arabia that follows sustainability practices, to commercialize and distribute BlueNalu's seafood products and enhance food security.
The objectives of the MoU include establishing a food innovation ecosystem in Saudi Arabia, education and outreach activities for the public, conducting consumer research, and liaising with regulatory agencies for the approval and sale of novel foods.
In addition, the NEOM Investment Fund has invested USD 20 million in BlueNalu to aid the company in scaling and commercializing its products.
Analyst QuickTake: This collaboration is a milestone for BlueNalu and will help expand the reach of its products for a wider audience. Apart from Saudi Arabia and the US, the company also focuses on the APAC region fueled by large-scale partnerships with Mitsubishi Corporation, Thai Union, Pulmuone, and Food & Life Companies, as well as Europe with Nomad Foods.
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