100 Thieves, an esports team organization that also operates a merchandising business, is laying off ~20% of its workforce, primarily affecting its internal game development studio and Juvee energy drink division.
The layoffs come as a response to the company's overextension and inability to sustain its growth, as claimed by 100 Thieves President and COO John Robinson.
The layoffs indicate a strategic shift for 100 Thieves, with a focus on retaining core activities such as esports teams, apparel, and online content. The company plans to spin out Juvee over the next three months and the game development studio immediately.
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