AppsFlyer, a mobile app attribution analytics firm, has acquired Devtodev, an analytics company primarily serving app and game developers, for an undisclosed amount.

Devtodev focuses on implementing innovative analytic tools to forecast user lifetime value, analyze user behavior, conduct cohort analysis, and enhance app performance. This helps app developers understand how their audience interacts with their products better and lets game developers monitor the efficiency of their games.

Post-acquisition, AppsFlyer plans to integrate Devtodev's technology into its data clean room, which is a secure platform for data collaboration projects. This initiative allows businesses to develop software and collaborate without having to divulge any user-level customer data or construct their independent data storages.

The integration is expected to enable AppsFlyer to pilot the effectiveness of a data collaboration marketplace which it plans to launch fully in 2024.

The firm also stated that it is looking to acquire another company for its marketplace before the end of the year.