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BMW to introduce ‘Personal Pilot L3’ in New 7 Series starting in Germany
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Nov 10, 2023
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BMW to introduce ‘Personal Pilot L3’ in New 7 Series starting in Germany

Geographic expansion
Product updates

  • BMW is set to introduce its Personal Pilot L3, a Level 3 highly automated hands-free driving system, to the BMW 7 Series from March 2024. The system will be launched in Germany initially at an additional EUR 6,000 (~USD 6,400).

  • The system can be engaged on highways with divided roads at speeds up to 37 mph (60 km/h), including in dark conditions. It allows drivers to leave the task of driving and includes capabilities like changing lanes, signaling, and moving forward autonomously. If needed, the system provides visual and sound signals to alert its users of required interventions, and in instances where the driver doesn't respond, the car will gradually and safely halt.

  • The company plans to expand the service to other markets in the future, where legislation permits.

  • Analyst QuickTake: BMW received approval to offer Level 3 automated driving functions in Germany in October 2023, following Mercedes-Benz, which first deployed its Level 3 automated driving software, “Drive Pilot,” in Germany in August 2022.  

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