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GM’s Cruise taking further measures to ensure safe operations; pauses manual self-driving
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Nov 14, 2023
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Nov 14, 2023

GM’s Cruise taking further measures to ensure safe operations; pauses manual self-driving

Product updates
Management news

  • General Motors' (GM's) autonomous car subsidiary, Cruise, is implementing a pause on all supervised and manual autonomous vehicle operations in the US, affecting approximately 70 vehicles, as part of efforts to rebuild public trust.

  • The company has also hired consulting firm Exponent to conduct a comprehensive review of Cruise's safety systems and technology and plans to hire a third-party safety expert and chief safety officer to assess and improve safety operations and culture.

  • GM also appointed its executive and Cruise board member, Craig Glidden, to lead legal, policy, communications, and finance teams at Cruise.

  • As per sources, a survey among Cruise employees has revealed significant concerns about the company's safety culture, with 50% expressing low confidence. Over three-quarters of surveyed employees believe Cruise is attempting to scale too quickly.

  • Analyst QuickTake: GM's increased involvement in Cruise is a logical response to the recent challenges the autonomous vehicle subsidiary has encountered. Regulators were prompted to suspend Cruise's driverless vehicle permit in San Francisco after an incident involving a pedestrian in October. In response to the incident, Cruise withdrew all driverless robotaxis from markets across the US and issued a recall for 950 vehicles to update software. Cruise also started laying off its contingent workers earlier this month.

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