Parade, an online freight matching company, has partnered with Highway, a provider of carrier identification solutions, to enhance the data quality of Parade's freight platform.

The collaboration incorporates Highway's platform into Parade's system, granting Parade customers real-time access to Highway's carrier data through Parade's platform. By integrating Highway's data, Parade's "Capacity Management Platform" will enhance the accuracy of its AI-driven carrier profiling, ensuring the validation of carrier information. Additionally, Parade plans to merge Highway's carrier contact details and lane preference data with its capacity data network to generate capacity insights.