Tealium, a customer data platform (CDP), has launched a new tool called Insights to improve business monitoring.

The main feature of “Insights” is to provide greater visibility into first-party data strategies. The tool is designed with customizable reporting and measurement capabilities that exist within Tealium's Customer Data Hub. It aims to provide faster delivery of campaign insights, reliable data flow, and greater insight into data-driven marketing initiatives.

Analyst QuickTake: Tealium's Insights intelligence tool complements its iQ Events, bolstering the company's dedication to robust customer data solutions. iQ Events streamlines zero and first-party data analysis through a no-code approach, while Insights extends this capability by delivering customizable reporting and measurement tools within the Tealium Customer Data Hub. The strategic evolution emphasizes Tealium's commitment to empowering marketers with enhanced visibility into first-party data strategies, accelerated business monitoring, and swift customer insights discovery for informed decision-making.