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Linktree acquires Koji to enhance creator economy app store
Creator Economy
Dec 14, 2023
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Creator Economy

Creator Economy

Dec 14, 2023

Linktree acquires Koji to enhance creator economy app store

M&A

  • Linktree has acquired Koji, a link-in-bio tool and social media app provider, for an undisclosed amount.

  • The company intends to leverage Koji's innovation and advance it under the Linktree umbrella.

  • Along with the link-in-bio tool, Koji also free apps, such as Shoutout (a personalized video request app), Tip Jar (a tip collection app), and Ask Me Anything (a Q&A video app), for creators to customize and monetize. It allows creators to generate content by using GIFs or audio clips to customize various templates containing memes, selfies, and web games created by independent developers. Koji’s app store contains apps for creators to monetize audience interactions such as direct messages, social media challenges.

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