Planted, a Swiss food tech startup, has introduced a vegan Lyoner Wurst-style cold-cut product in Swiss markets through a distribution deal with Coop.
The vegan cold cut contains pea protein, rapeseed oil, water, spices, yeast, salt, and vitamin B12. Planted claims its production process generates 34% less CO2 and consumes 51% less water than its meat counterpart, contributing to a more sustainable ecosystem.
Priced at CHF 3.95 (~USD 4.6) for an 80 g pack, this is 23% more expensive than similar-sized regular Lyoner cold cuts at Coop stores.
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