All Updates

All Updates

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Partnerships
Product updates
Instacart launches personalized ads for Caper Carts
Automated Stores
Jan 8, 2024
This week:
Partnerships
Microsoft and BlackRock partner to launch USD 30 billion AI data center investment fund
Machine Learning Infrastructure
Yesterday
Funding
Limitless Labs raises USD 3 million in pre-seed funding to develop prediction market
Web3 Ecosystem
Yesterday
Product updates
Google Cloud launches Blockchain RPC service for Web3 developers
Web3 Ecosystem
Yesterday
Product updates
Kore.ai launches GALE platform for enterprise GenAI adoption
Machine Learning Infrastructure
Yesterday
Product updates
Kore.ai launches GALE platform for enterprise GenAI adoption
Generative AI Infrastructure
Yesterday
Partnerships
Climeworks partners with Terraset to enable philanthropic support for carbon removal
Carbon Capture, Utilization & Storage (CCUS)
Sep 17, 2024
Funding
8 Rivers secures investment from JX Nippon to commercialize DAC technology
Carbon Capture, Utilization & Storage (CCUS)
Sep 17, 2024
Product updates
ProAmpac launches enhanced online pouch configurator MAKR by DASL for custom flexible packaging prototypes
Smart Packaging Tech
Sep 17, 2024
Funding
M&A
Majority stake in Bollegraaf Group acquired by Summa Equity for EUR 800 million
Waste Recovery & Management Tech
Sep 17, 2024
Partnerships
NASA awards Intuitive Machines contract for near-space network services
Space Travel and Exploration Tech
Sep 17, 2024
Automated Stores

Automated Stores

Jan 8, 2024

Instacart launches personalized ads for Caper Carts

Partnerships
Product updates

  • Instacart has introduced an ads feature for its smart cart solution, Caper Carts, to enable companies to display personalized recommendations related to items in the store aisles. Instacart launched the feature in partnership with its consumer packaged goods (CPG) brand partners, including Del Monte Foods, Dreyer's Grand Ice Cream, and General Mills.

  • The feature will utilize the Caper Cart home screen to display ads related to new products and brands, deals, and seasonal promotions and provide customers with personalized product recommendations based on their cart contents and shopping behavior. 

  • The technology will be initially launched at the Good Food Holdings' Bristol Farms stores in Southern California, with plans for additional retail partnerships in the following months.

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