Bloomreach, a marketing cloud for retail and ecommerce brands, has acquired Radiance Commerce, a firm specializing in conversational commerce through GenAI, for an undisclosed sum.

Bloomreach plans to use Radiance's AI and conversational commerce expertise to enhance Clarity, a conversational shopping solution, to enhance its ecommerce capabilities and make the solution accessible to businesses worldwide.

Radiance Commerce is focused on creating a conversational commerce platform powered by AI. The company uses large-scale language models to guide customers in their shopping by providing product expertise, recommendations, and exploration capabilities. Radiance's technology aims to give customers access to advice and product expertise previously only available in physical stores.

Analyst QuickTake: Bloomreach's acquisition of Radiance Commerce is a strategic move to strengthen its position in the AI-driven future of ecommerce. The acquisition brings the technical expertise of the Radiance team, including founder Vikas Jha, a former director of engineering at Google. This strategic alignment between Bloomreach and Radiance is expected to accelerate the development and deployment of innovative conversational technology.