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Geographic expansion
Havredals launches plant-based meat in US with Performance Food Group
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Feb 16, 2024
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Plant-based Meat

Plant-based Meat

Feb 16, 2024

Havredals launches plant-based meat in US with Performance Food Group

Partnerships
Geographic expansion

  • Havredals, a Swedish producer of plant-based meat alternatives, has partnered with Performance Food Group to launch its products in the US. The products will be available across the East Coast, including Virginia, New York, and Massachusetts.

  • Havredals' products include plant-based burgers and ground made from fava beans, peas, and oats. The meat alternatives claim to maintain shape without crumbling and are free from soy, gluten, and GMOs.

  • Havredals, founded in 2019, develops 100% plant-based foods using common Nordic raw materials. It uses ingredients like fava beans, which have regenerative agricultural advantages to cater to environment- and health-conscious consumers.

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