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MoEngage expands strategic partnership with Kaleyra to drive global omnichannel customer engagement
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Feb 20, 2024
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Marketing Automation

Marketing Automation

Feb 20, 2024

MoEngage expands strategic partnership with Kaleyra to drive global omnichannel customer engagement

Partnerships

  • MoEngage, a multichannel campaign automation platform, and Kaleyra, a CPaaS company based in Italy, are expanding their strategic partnership to deliver personalized omnichannel experiences to global customers through WhatsApp and SMS.

  • The partnership aims to transform business-to-customer interactions by leveraging Kaleyra's capabilities as a WhatsApp Business Solution Provider through MoEngage's platform, enabling targeted and personalized WhatsApp campaigns at scale. The collaboration also aims to increase customer satisfaction through accurate segmentation and engagement methods.

  • Analyst QuickTake : MoEngage's collaboration with Kaleyra marks a strategic evolution that complements its existing partnership with ValueFirst, a leading CPaaS company in India, to enhance customer engagement across multiple messaging channels. The expanded alliance with Kaleyra represents a significant step in MoEngage's growth strategy, expanding its ability to deliver personalized omnichannel experiences globally.

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