Rivian, a developer of battery EVs, has announced plans to cut 10% of its salaried workforce due to economic challenges, including high-interest rates and geopolitical uncertainties, quarterly losses, and increased competition in the EV market.
However, Rivian’s CEO emphasized the company's commitment to EV innovation despite current economic hardships, highlighting efforts to enhance cost efficiency and profitability to support Rivian's future expansion.
The layoffs follow the company's announcement of its 2024 vehicle production goal of 57,000, which meets its previous year's output but is significantly below the expected 80,000 vehicles forecasted by analysts.
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