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Salesloft acquires Drift to improve customer journey tools for B2B sales teams
Sales Engagement Platforms
Feb 13, 2024
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Sales Engagement Platforms

Sales Engagement Platforms

Feb 13, 2024

Salesloft acquires Drift to improve customer journey tools for B2B sales teams

M&A

Salesloft has acquired Drift, a conversational B2B marketing platform, combining their AI capabilities to enhance customer journey orchestration tools for B2B sales teams. Salesloft aims to improve sales productivity and prioritize workflows with AI-powered features, such as Drift Engage, Site Concierge, Bionic Chatbot, and Rhythm. The combined company will have ~6,000 customers and global operations, offering AI-powered solutions to improve conversational marketing and customer engagement.

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