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Bored Cow launches animal-free drinkable yogurt
Plant-based Dairy & Egg
Mar 14, 2024
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Plant-based Dairy & Egg

Plant-based Dairy & Egg

Mar 14, 2024

Bored Cow launches animal-free drinkable yogurt

Product updates

  • Tomorrow Farms' animal-free dairy range Bored Cow has introduced a lineup of drinkable yogurt made with fermented milk proteins, coconut cream, and cane sugar, which the company claims is the first of its kind.

  • This yogurt alternative has strawberry, vanilla, and passion fruit mango flavors. It claims to contain 8 g of protein per bottle, calcium, vitamin D, and B12, and live probiotic cultures. Further, these yogurts are free from lactose, cholesterol, hormones, and antibiotics.

  • Priced between USD 2.99 and USD 3.99 for a 7-oz bottle, these animal-free yogurts are 68%–124% more expensive than dairy-based drinking yogurt products sold at Walmart.

  • Analyst QuickTake: Bored Cow is the first product line by Tomorrow Farms and was launched in April 2023. This range was developed using Perefect Day ’s animal-free milk proteins and is available at 1,000+ retailers across the US as of March 2024.

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