UNLIMEAT, the plant-based brand of the South Korean company Zikooin, has partnered with Starbucks Hong Kong to introduce a plant-based pulled pork wrap.

This collaboration features UNLIMEAT’s pulled pork substitute wrapped with vegetables, offering a plant-based meal option at Starbucks. It follows UNLIMEAT's previously established partnerships in the Hong Kong region, arming it with positive prospects and potential growth. 

Analyst QuickTake: This partnership follows a series of collaborations between UNLIMEAT and global brands like IKEA and 7-Eleven in Hong Kong. In 2023, the brand partnered with  Two Hands and JUST Egg in the US to develop Korean-inspired vegan products.