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Partnerships
THIS partners with Pieminister to launch a new plant-based pie
Plant-based Meat
Apr 30, 2024
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Plant-based Meat

Plant-based Meat

Apr 30, 2024

THIS partners with Pieminister to launch a new plant-based pie

Partnerships

  • THIS, a UK-based plant-based meat producer, has partnered with Pieminister to create a sausage roll-shaped plant-based pie called the Banger & Bean Handy Pie.

  • The new pie contains THIS Isn’t Pork sausages, beans, smoky tomato sauce, and a flaky pastry, and can be heated in 15 minutes or less. It comes in eco-friendly packaging and is available at Ocado, with a launch into Tesco planned for mid-May. 

  • Analyst QuickTake: This is the second product developed collaboratively by the two companies, following the launch of its plant-based chicken and bacon pie in September 2023. Early this year, the company added to its foodservice partnerships by collaborating with pub chain BrewDog to introduce what claims to be Europe's first skin-on vegan chicken wings and several other dishes for Veganuary.

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