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Partnerships
Product updates
Sandbox VR partners with Apparel Group to launch 25 new experiences in the Middle East by 2028
Extended Reality
May 9, 2024
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Lhyfe receives EUR 11 million grant from Klimatklivet for green hydrogen project in Sweden
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Yesterday
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XRAI Glass launches AR One glasses at USD 1449 for hearing-impaired individuals
Extended Reality
Yesterday
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VR therapy platform CUREosity raises EUR 3.8 million in funding to expand market presence
Extended Reality
Yesterday
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Coinbase updates mobile wallet to add decentralized app browser
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Jun 22, 2024
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Coinbase updates mobile wallet to add decentralized app browser
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Jun 22, 2024
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OpenAI acquires Rockset to power retrieval infrastructure
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Jun 21, 2024
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OpenAI acquires Rockset to power retrieval infrastructure
Foundation Models
Jun 21, 2024
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Anthropic releases Claude 3.5 Sonnet, the first model in the 3.5 series
Foundation Models
Jun 21, 2024
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Paramount Planet Product raises USD 1 million in federal grant funding to support commercialization
Bio-based Materials
Jun 21, 2024
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Apple delays launch of Apple Intelligence features in EU citing regulatory concerns
Generative AI Applications
Jun 21, 2024
Extended Reality

Extended Reality

May 9, 2024

Sandbox VR partners with Apparel Group to launch 25 new experiences in the Middle East by 2028

Partnerships
Product updates

  • Location-based XR experience creator Sandbox VR has partnered with UAE-based fashion and lifestyle company Apparel Group. The collaboration aims to establish 25 new location-based experiences across the Middle East by 2028.

  • The partnership represents a large franchise deal with Apparel Group, which operates over 2,200 stores across 14 countries in the Middle East and Asia. The company noted that the expansion in locations is due to positive feedback on experiences launched in the US, Europe, and Asia.

  • Analyst QuickTake: Sandbox VR currently operates in over 46 global locations, with notable collaborations including Zack Synder’s Rebel Moon to launch an experience based on the movie ( April 2024 ) and Netflix to create a themed experience based on the TV series "Squid Game" ( February 2023 ). Notably, the Squid Game-themed experience recorded over USD 4.5 million in ticket sales within the first two months of its launch.

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