Sammons Financial Group, an insurance holding company, is poised to acquire Bestow's digital life insurance business. Bestow provides digital life insurance and turnkey solutions.
The acquisition is pending a regulatory hearing in Iowa, which is scheduled for May 28, 2024. Sammons already participated in Bestow’s Series B and C funding rounds in 2020.
After the acquisition, Bestow will focus on its B2B operations, providing its technology platform to life insurance and annuities companies like Equitable, USAA, Nationwide, and Transamerica.
Analyst QuickTake: This news arrives shortly after Sproutt declared insolvency this week and adds to a series of closures among digital life insurers over the past months, including Haven Life and Dead Happy .
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