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L’Oréal to announces new beauty tech innovations at Viva Technology Paris
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May 21, 2024

L’Oréal to announces new beauty tech innovations at Viva Technology Paris

Product updates

  • L'Oréal is set to reveal its latest innovation in beauty technology at the Viva Technology show in Paris. The tech innovations include a realistic human skin-like platform for scientific research and product testing and an AI-powered lab named Creaitech for enhancing creativity.

  • The new Skin Technology by L'Oréal mimics various conditions of human skin, such as eczema and acne, and also includes the ability to tan and heal from injury. Intended for scientific research and improving product testing, it is also committed to avoiding animal cruelty.

  • On the other hand, Creaitech, an in-house advanced lab, is designed to transform content production, enabling the company to escalate the creation of brand-specific, localized content across its 37 beauty brands.

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