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Product updates
Eastman announces Naia Renew fiber for denim
Waste Recovery & Management Tech
Jun 6, 2024
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Waste Recovery & Management Tech

Waste Recovery & Management Tech

Jun 6, 2024

Eastman announces Naia Renew fiber for denim

Product updates

  • Eastman, a specialty chemical and recycling company, has announced the integration of its bio-based recycled fiber Naia Renew into denim fabrics, working alongside its global brand partners who have begun integrating the fiber in their products.

  • Naia Renew is a cellulosic acetate fiber made from 60% sustainably sourced wood pulp and 40% certified recycled content. The company claims it can blend well with natural fibers, other man-made cellulosic fibers, and multiple-content yarns, making it suitable as an ingredient for denim.

  • Analyst QuickTake: The company launched Naia Renew in April 2021 , leveraging its carbon renewal technology (CRT). The company partners with textile and fashion brands such as Patagonia and, in April 2024 , added reverse textile logistics platform Debrand as a sourcing partner for textile waste that feeds into Naia Renew.

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