Bloomreach, a marketing cloud for retail and ecommerce brands, has launched a new product titled Loomi Search+. The upgraded search engine is designed to enhance ecommerce revenue by effectively handling longer, more detailed search queries.
Loomi Search+ integrates Bloomreach's semantic technology with Google Cloud's model intelligence to offer precise results for complex searches. The system encompasses an adjustable control feature and leverages two main search methodologies: keyword search and vector search. It merges their strengths to effectively accommodate longer search queries, a significant driver of the company's revenue.
Analyst Quicktake : The launch of Loomi Search+ builds on Bloomreach's partnership with Google Cloud to improve ecommerce personalization. The solution aligns with Bloomreach's overall strategy to be a leader in ecommerce personalization and AI-driven solutions. By improving search accuracy and relevance for long-tail queries, Bloomreach improves the customer experience and drives higher engagement and conversion rates for its clients.
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